2019/07/06

One of the largest acquisition transactions in the Baltics in 2019

WINT’s team represented one of the sellers in transferring their company to Baltic Classifieds Group, controlling advertising and other portals in the Baltics.

A total of 11 online advertising businesses changed owners in the Baltic states. In Lithuania, the businesses sold included advertising market leaders such as Aruodas.lt, Autoplius.lt, Skelbiu.lt, Cvbankas.lt, Ntzemelapis.lt and Kainos.lt. In Estonia and Latvia, the portals that changed owners were KV.ee, City24.ee, City24.lv, Osta.ee and Soov.ee. The estimated average monthly traffic in the above portals is 50 million.

It was one of the largest business acquisitions in the Baltic market. Based on market calculations, the estimated transaction value could stand at €300–400 million.

In 2019, the client was advised by partner Andrius Iškauskas and associate partner Marius Matiukas.

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